Madison To Distribute Monster Energy

Madison is proud to announce a new distribution partnership for Monster Energy into the cycle, actions sports and freesports markets. Monster Energy, a brand so synonymous with powersports, boardsports, and freesports; only those who turn off the TV when warned that there may be flash photography and scenes of high adrenaline action and those with limited access to the outside world or the internet, have never heard of Monster Energy! From Supercross races to music festivals, from back yard ramp jams to Baja sessions, Monster Energy, and the Monster army are taking over the world! Monster by volume is the best selling energy drink brand in the United States, and has landed on the shores of the UK just in time for summer with the mother of all marketing campaigns covering every corner of the action sports market, it is set to dominate both sides of the pond in no time at all. Monster energy exploded onto the action sports market a couple of years ago jumping straight in at the deep end with a great product, awesome image, and quite possibly the finest sponsored riders list the world has ever seen. There are legends from every corner of the globe from Ricky “the GOAT” Carmichael, arguable the best MX racer of all time, to MTB icon Sam Hill, and Skate park shredders Pierre Luc Gagnon and Greg Lutzka, all the way through to the original BMX bandits T. J. Lavin, Dave Mirra and home grown ripper Jamie Bestwick. Monster has been a dominant force in every action sports discipline, and their passion for sports has pushed them to the forefront of the energy drinks market: with an ever expanding product range, including a lo carb recipe, they will only go from strength the strength. Dominic Langan, Madison CEO said "This is just one of those profile brands you just have to have. Their impact in all our core markets is huge and their image is all over the leading magazines in the race shots, events and on the kit of their impressive list of sponsored riders. For many of our customers Monster Energy will be a new sales category and that makes it all the more exciting." Monster Energy is served in a 500ml can and has an SRP similar to that of its competitors 250ml cans, providing a far greater value for consumers; it also rates higher than its competitors in virtually every taste test conducted. www.madison.co.uk